Keynote Speakers

BJ Fogg

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Stanford University awarded Dr. BJ Fogg the Maccoby Prize in 1998 for four years of experimental research on how computers can change people's attitudes and behaviors. He then founded the Stanford Persuasive Technology Lab and began teaching at Stanford (Computer Science & School of Education) on his area of expertise. In addition to teaching and directing research on campus, Dr. Fogg leads innovation projects for Silicon Valley companies.

Dr. Fogg is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.

Dr. Fogg's life's work is to shape technology innovation in ways that benefit the world and make people happier. He believes two principles are essential for achieving these goals: designing for simplicity and building relationships of trust. For each principle he has created practical frameworks that help designers create better products.

www.bjfogg.com

captology.stanford.edu